Kevin Steven Hansen
Freelance Experiential Leader | Strategic Client Partner | Sponsorship Pioneer | Immersive Worldbuilder
(🌎 : 🇺🇸 & 🇩🇪)
Experiential marketing leader over 12 years of experience in strategy, partnership development, and account management for global category-leading brands.
US/EU dual citizen with on-the-ground experience building campaigns across North America and Europe—spanning automotive, tech, and B2B, B2C. Track record executing high-visibility activations at global tentpole events including CES and Cannes Lions.
Designs transformative experiences from the ground up, developing creative strategy across multinational stakeholders to drive lasting consumer engagement and measurable business outcomes.
(about me)
(what i do)
Hands-On Advisor & Business Driver
Known for building effective organizations — collaborating with C-suite partners to align teams, resources, and strategies around a common vision to propel the business forward.
Data-Driven Storyteller
Effective at synthesizing culture, trends, audience, technology, and message into authentic brands, experiences, and campaigns — introducing targeted adjustments to optimize channel performance and ROI.
Strategic Ideator
Boundless curiosity for finding patterns within ambiguity — observing, questioning, and analyzing every angle to create award-winning marketing strategies that improve brand perception and increase consumer consideration.
Passionate Leader & Team Builder
Skilled at cultivating environments that attract, develop, and retain high-performers — empowering them to unlock their full potential and grow into the next generation of leaders.
Honda x CES
For the second year in a row, Baylor Group won the RFP to be Honda’s agency to design, fabricate and produce their booth for the CES.
Honda x CES
Honda x CES
Honda x CES
Honda x CES
Honda x CES
Honda x CES
Instagram x Cannes
Adweek said "Instagram's Gorgeous, Immersive Es Devlin Experience Is the Most Powerful Thing You'll See in Cannes." And it was a lot of fun to make.
Instagram x Cannes
Instagram x Cannes
Instagram x Cannes
Instagram x Cannes
Instagram x Cannes
Instagram x Cannes
Oculus Go Launch
Pop-up launch for Facebook AR/VR's product innovation, Oculus Go. The entire experience design, fabrication, and execution was developed and went live within just 19 days!
Oculus Go Launch
Oculus Go Launch
Oculus Go Launch
Oculus Go Launch
Oculus Go Launch
Oculus Go Launch
Adobe x Cuba
In March of 2016, Obama loosened travel restrictions in Cuba and I worked quickly to pitch my second once-in-a-lifetime trip.
Adobe x Cuba
Adobe x Cuba
Adobe x Cuba
Adobe x Cuba
Adobe x Cuba
Adobe x Cuba
